School of Sales. Part 3: Peter Jones

Posted onMarch 28th, 2017

In 2005, from a dank Dragons’ Den, Charles Ejogo pitches an umbrella vending machine to a panel of five investors. In typically terse style, a fresh-faced Peter Jones negotiates a deal worth twice the amount of equity initially offered. Appearing relaxed, Jones draws on the vast array of business acumen that he’s acquired over the […]

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School of Sales. Part 2: Karren Brady

Posted onMarch 23rd, 2017

Baroness Brady of Knightsbridge CBE is recognised as one of the most inspirational business leaders in the world. Her advisory work spans over 30 countries and she’s currently a business ambassador for the UK Government. Underpinning this success is a steely determination and a passion for negotiating. Traits which have been exemplified throughout her career. […]

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School of Sales. Part 1: Elon Musk

Posted onMarch 21st, 2017

There’s seemingly nothing beyond Elon Musk, the ingenious figurehead of Tesla and SpaceX. Mind-bending ideas, straight from science fiction, are delivered with an infectious enthusiasm. At SpaceX he’s focused on colonising other planets and at Tesla he’s developing electric vehicles for mass-market consumption. Not forgetting the fact that he sold Paypal for $1.5 billion back […]

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How to use psychometric testing to increase sales.

Posted onMarch 16th, 2017

Regardless of the technology involved, the price, or the proposition, people ultimately buy from people. We each base our buying decisions on emotional responses and we quickly form opinions on the people behind the products. As a sales professional, we begin each conversation confronted with a certain level of distrust, as most prospects are sceptical […]

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Improve the perception of price with psychology.

Posted onMarch 13th, 2017

There’s no doubt that psychology plays a massive part in how we perceive a particular price. Many of the age-old techniques are no longer relevant as we’ve all developed an advanced level of scepticism when buying. But there are a few pricing tactics which still persuade us all, whether we like to admit it or […]

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S*les. The dirtiest word in the dictionary.

Posted onMarch 9th, 2017

It’s sad, so sad, It’s a sad, sad situation, And it’s getting more and more absurd. It’s sad, so sad, Why can’t we talk it over? Oh it seems to me, That sales seems to be a dirty word. The perception of sales hasn’t really changed much since the days of knocking on doors with […]

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Nicola Hartland’s Sales 101. Don’t forget the basics.

Posted onMarch 6th, 2017

When you’re immersed in technology, it can be easy to overlook some of the simple things that have been proven to increase sales time and time again. Many of these relate to human characteristics like showing empathy or sounding confident without being pushy. But which are the most vital? Our CEO, Nicola Hartland, shares her […]

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