The digital age has introduced new disciplines, tools, and techniques to marketing. It has irrevocably changed the way consumers interact with each other and how companies conduct business. But, one thing remains the same; companies still need to find qualified leads a generate sales.
Digital marketing opens up opportunities to reach a vast sea of potential customers, but it is not without its complexities. So broad is the digital marketing scope that many business owners find it difficult simply identifying where to begin.
The following digital marketing concepts have been around for over a decade. They have been tried and tested and proven to yield results. If your goal is to utilise digital to attract more leads and drive sales, these methods work.
Inbound Marketing is considered to be the most effective online marketing method. It runs in contrast to outbound marketing, which entails buying ads and praying for the right leads to surface. Inbound marketing, as the name suggests, is all about creating and distributing content that pulls people towards your company, naturally.
The inbound concept includes using multiple digital channels to distribute audience specific, valuable content. For example, you could create comprehensive guide related to your business and offer it as a free download. Or, you might create content to publish on other people’s websites.
That might seem counterintuitive, and it is certainly an unnatural concept for many business owners who are used to the traditional way of marketing. But, by using the inbound methodology, you can engage, nurture, and delight your potential customers in ways that traditional marketing cannot.
Always Be Social
In this the digital age, social media is king. Many business owners focus heavily on the search engines and achieving high page rankings. That is a worthwhile practice, but social media should not be neglected. Unlike the search engines, people are actively using social channels. That is to say, they are not just glancing at pages of search results, they are interacting with everything within the social ecosystem.
Facebook alone has some 1.6-billion active users. Having a positive presence within a popular ecosystem such as that can help to enhance your brand’s image far greater than simply showing in Google’s top ten. According to The Drum, in 2015, Facebook influenced fifty-two percent of consumer purchases both on and offline.
Social media channels a fertile marketing grounds and brands that make the effort to be social are rewarded with genuinely loyal customers.
Pay Per Click Advertising
Social media and inbound marketing are both highly effective for attracting leads and converting those leads into loyal customers. But, they both have one issue; time. It takes time for an inbound marketing campaign to gain momentum; it takes time to gain the trust of a social media audience.
Pay-per-click, or PPC, advertising is not a cost-effective long-term strategy. It is similar to traditional forms of marketing, in that you pay to have your message placed in front a large audience in the hope that a few of them will be interested in your business’ offering.
Unlike inbound and social, PPC is almost instantaneous. As soon as your ad is live, you will begin seeing visitors to your offer. That is the primary reason for using this method – to send leads quickly to your offer quickly. Use PPC as a short term strategy while you put together a long-term strategy that includes inbound marketing and social media.
When all three of these methods are combined effectively, businesses are rewarded with an avalanche of website visits, leads, and loyal fans. However, turning that audience into customers requires proactive engagement – reaching out and speaking to potential clients. That effort builds relationships, turns fans into customers, and ignites sales. The digital medium cannot replace the power of people speaking to actual people.
To find out more contact Xcel Sales today on 0118 402 1440 or via email to firstname.lastname@example.org