LinkedIn is the preeminent tool for business networking. With almost 500 million users worldwide there is massive opportunity to expand your network and grow your business. It is a powerful tool to have at your disposal. But, like any tool, it must be used properly.
On LinkedIn, it is all about connecting with people. The right connections will open an array of opportunities. So, to make the most of the platform, you will need to roll up your networking sleeves and reach out to other users. That can be nerve-wracking when you are unsure of the right approach. The following four tips will help smooth the path to effective networking on LinkedIn.
- Begin on Common Ground
When reaching out to a new contact, it helps if you say something that captures their attention. One of the most effective ways to do that is to mention something you have in common. That might be a business interest, group, or connection.
Not only will that pique the other person’s interest, but it also demonstrates attentiveness on your part; you took the time to research the other person before reaching out. That means a lot in a digital world where most unsolicited messages are viewed as “spam.”
- Be Consistently Active in Groups
Creating a LinkedIn profile only scratches the surface of the platform’s potential. You need to actively reach out to other users as well as expose your profile to a wider network. The best way to do that is to join groups.
There are hundreds of groups available to join on LinkedIn. There are groups centred around whatever industry, interest, or marketing goals you want to target. Joining every group, however, is not a good strategy. Not only will that make it seem though you have no sense of purpose, but it will also seriously stretch your resources.
The key to benefiting from LinkedIn groups is consistency. That means sharing content, commenting on other people’s content, and interacting with other group members. That all becomes increasingly challenging the more groups you join. Choose your groups carefully and maintain a consistently helpful presence. Doing so will provide positive exposure and open new avenues of opportunity.
- Give Praise to Others
Commenting on other people’s content is one way to provide positive reinforcement. They will often respond in kind. But commenting is not the only way get on people’s LinkedIn radar. You can also give out public endorsements.
LinkedIn allows users to endorse others for various skills that they have listed in their profile. Endorsements serve to strengthen credibility and highlight a person strengths in certain areas. That of course works in reverse. The more endorsements you get, the more your credibility factor rises. If you offer endorsements freely, you are likely to get a few in return.
- Don’t be Afraid to Sell Yourself
For the most part, direct selling is not good practice on LinkedIn. With that said, however, this is a platform for professionals. People are expecting a certain level of salesmanship. That is the only way to get other to learn more about your products or services, after all.
Don’t be afraid to sell yourself through your profile, in group discussions, or with some of the content you post. You first must build a solid network, through group interaction, helping others, and sharing valuable content, though.
Boost sales with LinkedIn today. Call Xcel Sales now on 0118 402 1440, or leave us a message – INFO@XCELSALES.CO.UK