High-performance sales teams are golden gooses for organisations. If you have such a team in place, you should do all you can to keep it empowered and motivated. But if, like many organisations, you’ve yet to cultivate that high-performance sales culture, there is one thing you need to do: emulate.
The top performing sales teams share some common characteristics. By learning these traits and implementing them into your sales team’s culture, you may just discover the key to driving explosive growth within your company.
Obsess Over Customer Satisfaction
Great sales teams make customer satisfaction their ultimate goal. They understand the importance of nurturing the customer rather than pressure selling to make a one-time sale. True customer satisfaction stems from the salesperson’s ability to sell a product that accurately solves a prospect’s problem.
Prospects look for tangible, measurable value from the products they are being sold. That is something that is difficult to manufacture if it is not there. For that reason, sales professionals in top performing teams will happily refer prospects to alternative solutions if they product on offer is not a good fit.
That approach facilitates the development of long lasting customer-salesperson relationships.
Commit to Excellence
While some salespeople work hard to perfect their sales pitch, others might toil to maintain their image. High performing sales teams, however, strive to maintain a level of excellence in everything they do.
Excellence, as Aristotle said, is never an accident.
To achieve excellence, you need to establish a high standard of performance and commit to performing at that level. The standard should cover every aspect of the sales team. That includes everything from professional-looking social media profiles to beautifully designed (and error free) sales materials.
A standard of performance will help ensure consistent results across the team and radiate credibility to prospects.
Have a Scientific Approach to Sales
The most successful sales teams are obsessed with data. They analyse every aspect of the sales process regularly so that improvements can be made where necessary. In other words, they take a scientific approach to sales.
These days there is a multitude of analytics and sales tools at our disposal. They allow the tracking of practically every aspect of the sales process – from website conversions to email open rates. Breaking the sales process down to a granular level means you can measure and improve performance at every step of the way.
A sales team without the right technology at their disposal is like an army without adequate weaponry. No sales team should be expected to compete at the highest level without the use of certain tools. New technologies can revolutionize a team’s ability to sell.
These days, sales technologies are widely available, affordable, and easy to implement. Taking advantage of these tools will enable the sales team to manage their sales activities better and be more productive.
Find out more about increasing sales performance for your organisation. Call Xcel Sales now on 0118 402 1440, or send us a message here – INFO@XCELSALES.CO.UK